Gravity Forms HubSpot Add-On

The Gravity Forms HubSpot Add-On is the official extension developed by Gravity Forms that directly connects your WordPress site's forms to your HubSpot CRM account. It is designed for marketing and sales teams that already use HubSpot to manage contacts, leads, and pipelines, and need every form submission to automatically become useful data within the CRM, without manual exports or repetitive tasks.

With this add-on, every time a visitor completes a form on your website, a new contact is automatically created in HubSpot or the existing record is updated. This gives you a complete view of each person's behavior: which pages they visited, which forms they completed, and what interests they demonstrated—key information for personalizing your email marketing campaigns and nurturing leads more effectively.

The add-on gives you total control over the data sent to HubSpot. You can choose exactly which form fields are synced, assign new contacts to specific team members, and use Gravity Forms conditional logic so that only submissions meeting certain criteria are sent to HubSpot, ensuring only qualified leads reach your CRM.

Key features include:

• Automatic creation and updating of HubSpot contact profiles upon form submission.
• Full mapping of form fields to custom HubSpot properties, including choice fields like radio buttons, dropdowns, and checkboxes.
• Triggering automated email sequences and follow-up emails when a user submits a connected form.
• Conditional logic to filter which submissions sync with HubSpot, avoiding unqualified leads.
• Assignment of form and contact owners to team members within HubSpot.
• Support for multiple field types: text, number, date picker, file upload, and more.

Setup is simple: after installing and activating the add-on from the Gravity Forms panel, you just need to connect your HubSpot account via secure authentication and create a feed for each form, mapping fields as needed. Once configured, synchronization is automatic and real-time, eliminating lost business opportunities due to manual data entry errors.

If your business relies on HubSpot to manage customer relationships and you want your WordPress forms to feed directly into your CRM, this add-on is the official, reliable solution you need to optimize your lead generation flow.