YITH WooCommerce Dynamic Pricing and Discounts is a premium plugin designed for WooCommerce stores that need to implement advanced pricing strategies without relying on spreadsheets or constant manual changes. Developed by YITH, one of the most recognized studios in the WordPress ecosystem, this plugin allows you to create dynamic discounts, quantity offers, special prices by user role, and segmented promotions that activate automatically in your store.
The plugin is especially designed for stores with large catalogs, tight margins, or business strategies based on volumes and customer loyalty. With its intuitive panel, you can create custom pricing rules in just a few clicks, choosing from predefined templates such as quantity discounts, BOGO offers (buy one get one free), global discounts for the entire store, tiered prices by unit intervals, and special offers visible on the checkout page.
Among its most notable features are the ability to apply discounts by user role (for example, wholesale prices for registered customers or VIP members), schedule promotions with start and end dates for campaigns like Black Friday, exclude products on sale or specific categories from the rules, and set priorities between rules to avoid overlapping discount conflicts. It also allows you to display quantity tables on product pages, custom discount messages, and update the price dynamically via Ajax when the customer changes the quantity in the cart.
The plugin includes advanced options such as creating "last chance" offers at checkout with countdown timers, discounts based on cart total, free gifts, and conditional free shipping. Additionally, it is compatible with WPML for multilingual stores, allowing you to extend rules to translated products automatically.
With YITH WooCommerce Dynamic Pricing and Discounts, you can fully automate your pricing strategy, increase your store's conversion, and build customer loyalty with smart, personalized offers, all without writing a single line of code.