WPForms User Journey

WPForms User Journey is an official WPForms addon that lets you discover exactly what your visitors do on your website before submitting a form. Instead of guessing which pages or content are driving your conversions, this addon automatically records every step of the user's journey and presents it in a clear, visual timeline within your WordPress dashboard.

This addon is aimed at website owners, digital marketing specialists, agencies, and anyone using WPForms Pro who wants to better understand their audience's behavior to optimize their conversion funnels. With WPForms User Journey, you don't need programming knowledge or complex tracking codes: just install and activate the addon, and it will start collecting valuable data from each form submission.

Among its main features, the addon displays a detailed timeline with the pages and posts the visitor viewed, the time spent on each, the searches performed within the site, the referring URL that brought them to your website, and the UTM parameters of the marketing campaigns they responded to. All this information is automatically saved alongside each form entry, accessible from the WPForms Entries section.

Additionally, it includes a Smart Tag called {entry_user_journey} that lets you insert the user journey data directly into your notification emails, making lead tracking and team communication easier. You can also open each visited page in a new tab to quickly review the content that influenced the user's decision.

With these insights, you'll be able to identify which content is most effective at generating conversions, optimize your marketing campaigns, improve your visitors' browsing experience, and make decisions based on real data rather than assumptions. WPForms User Journey is the ideal tool for those looking to maximize the performance of their forms and truly understand their audience.