The WPForms Brevo Addon (formerly known as Sendinblue Addon) is an official extension of the popular WPForms form builder that connects your WordPress forms directly to the Brevo email marketing platform (formerly Sendinblue). It is designed for website owners, digital marketers, and content creators who want to automate contact capture and grow their subscriber lists without leaving the WordPress dashboard.
With this addon, every time a visitor submits a form, the data is automatically transferred to your Brevo account, adding new contacts to the lists you choose. Setup is simple: just install the addon, connect your Brevo account via an API key, and map your form fields to Brevo contact attributes. The entire process is managed from the WPForms interface, with no advanced technical knowledge required.
Key features include custom field mapping, which allows you to send first name, last name, phone, company, and any custom attribute directly to Brevo to enrich contact profiles from the start. It also offers conditional logic, so only users who explicitly give their consent are subscribed to your list, keeping your database clean and respecting your visitors' preferences.
The addon allows you to create multiple connections in a single form, so you can direct subscribers to different lists based on their interests, combining this functionality with conditional logic to offer personalized subscription options. It is also compatible with double opt-in settings, ensuring that each subscriber confirms their email address before being added to your list, improving the quality of your campaigns and your domain reputation.
The integration is complemented by WPForms' 2,100+ form templates, including predefined newsletter and lead capture templates that perfectly suit email marketing campaigns. You can also take advantage of the AI form builder to quickly create forms optimized for subscriber capture.
In short, the WPForms Brevo Addon is the ideal solution for those seeking a seamless integration between their WordPress forms and their email marketing platform, allowing you to automate contact management, segment your audience, and launch more effective campaigns from day one.