WPC Price by User Role for WooCommerce

WPC Price by User Role for WooCommerce is a plugin developed by WPClever that allows online stores to set differentiated prices based on the user role in WordPress. It is designed for businesses that serve different customer segments —wholesalers, distributors, VIP customers, collaborators, or subscribers— and need each group to see rates tailored to their profile without having to manage coupons manually or maintain external price lists.

The plugin integrates natively with WooCommerce and leverages the user roles that already exist in WordPress. From the admin panel, you can assign specific prices to each role, either globally for the entire store or individually for specific products. The configuration is simple: you can enter a new fixed price or apply a percentage over the original price, allowing both discounts and price increases depending on each business's commercial strategy.

Among its most notable features is the ability to hide prices and the add-to-cart button for specific roles, as well as requiring visitors to log in to view prices. This is especially useful for B2B stores that prefer to keep their wholesale rates out of reach of the general public. It also allows displaying the full price format, including regular price and sale price, so customers can clearly see the applied discount.

The plugin supports all major WordPress roles —administrator, shop manager, customer, subscriber, etc.— as well as custom roles you can create, such as "wholesaler", "distributor", or "VIP member". This makes it a flexible and scalable tool for stores that are growing and need to structure their pricing policies clearly and consistently.

• Prices by user role: assign specific rates to each customer group.
• Global or per-product configuration: apply rules to the entire store or to specific items.
• Fixed or percentage price: define new prices with exact numbers or percentages over the original price.
• Hide prices and purchase button: restrict visibility based on user role.
• Login requirement: force visitors to authenticate to see prices.
• Full price format: show regular and sale price for greater transparency.
• Compatibility with custom roles: works with any role created in WordPress.

In short, WPC Price by User Role for WooCommerce is a practical and well-structured solution for stores that need to differentiate prices by customer type. If you manage multiple buyer segments and are looking for clear and orderly control over how much each one pays, this plugin will help you eliminate manual errors and offer a coherent shopping experience for all your users.