WPBakery Page Builder for WordPress is one of the most popular and established page builders in the WordPress ecosystem. It is a visual layout tool that allows you to create and edit pages using a drag-and-drop system, without writing a single line of code. It is designed both for beginner users who want to control the design of their website, and for designers, freelancers, and agencies that manage client projects and need a reliable and flexible tool.
The plugin offers two complementary editing modes: the backend editor, which works from the WordPress admin panel with a form-based and structural approach, and the frontend editor, which allows you to view changes in real time directly on the page as visitors will see it. This duality allows each user to choose the workflow that best suits their needs, whether building complex pages with many nested elements or making fine visual adjustments with immediate preview.
Its main features include a wide library of content elements —such as text blocks, images, buttons, tabs, accordions, icons, galleries, sliders, and calls to action—, a flexible row and column system for creating multi-level layouts, predefined templates that speed up page creation, and responsive design controls that ensure proper display on desktop, tablet, and mobile. It also includes support for custom CSS per element or per page, reusable global elements, and a revision history with undo option.
WPBakery is compatible with most WordPress themes that meet core coding standards, and integrates seamlessly with other popular plugins in the ecosystem, making it a versatile option for landing pages, corporate sites, portfolios, blogs, and online stores. Its long track record since 2011 and its presence in hundreds of premium themes have made it a de facto standard in the world of WordPress web design.
If you are looking for a proven tool, with a huge community and a visual editor that lets you shape your ideas without relying on a developer, WPBakery Page Builder is a solid choice that will accompany you in every project.