WooCommerce Wholesale Pro

WooCommerce Wholesale Pro is an advanced extension developed by Barn2 Plugins that transforms any WooCommerce store into a hybrid sales channel, capable of serving both retail and wholesale customers within a single installation. Designed for businesses that need to separate the shopping experience between the general public and B2B buyers, this plugin eliminates the need to duplicate stores or manage parallel catalogs.

The tool adds a complete layer of wholesale pricing that coexists with existing retail prices. Anonymous visitors and standard customers see the usual prices, while users with wholesale roles automatically access special rates across all site pages, including searches, categories, product pages, and the shopping cart.

Its main features include:

• Unlimited wholesale roles: create as many roles as you need (Bronze, Silver, Gold, Distributor, etc.), each with its own discount levels and conditions.
• Three types of wholesale pricing: global discounts by role, discounts by product category, and exact prices per individual product.
• Wholesale registration form: allows B2B buyers to request access through a dedicated form, with customizable fields such as tax license number or VAT ID, and with automatic approval or manual moderation.
• Dedicated wholesale store: a table view of all products with quantity fields, ideal for quick bulk orders without browsing the retail catalog.
• Payment and shipping method restriction by role: limits the payment and shipping options available for each wholesale role, adapting to B2B commercial conditions.
• Conversion of existing customers: quickly and manually convert retail customer accounts into wholesale accounts.

The plugin integrates natively with WooCommerce and is compatible with other ecosystem solutions, such as Barn2's WooCommerce Product Table to create even more powerful order forms. Its configuration is accessible even for users without advanced technical knowledge, and it includes extensive documentation, free courses, and professional support from the Barn2 team.

If your business sells both retail and wholesale and you are looking for a robust, flexible, and scalable solution to manage both channels from a single store, WooCommerce Wholesale Pro is the most complete option on the market.