WooCommerce User Role Based Pricing

WooCommerce User Role Based Pricing is a plugin designed for WordPress stores that need to offer differentiated prices based on each user's role. With this tool, store owners can assign specific rates for wholesale customers, distributors, registered members, or any custom group, turning price management into a fully segmented and professional experience.

The plugin allows you to set fixed prices or apply percentage discounts and surcharges by user role, both globally and per individual product. This means you can configure different prices for each variation of a variable product, offering granular control without writing a single line of code. It also includes the ability to hide prices and the add-to-cart button for unregistered users or specific roles, which is ideal for creating exclusive membership-style stores or closed B2B catalogs.

Among its most notable features are displaying the savings percentage for the customer, replacing the price with custom text (such as "Contact for price"), managing prices by product categories, and compatibility with the WooCommerce REST API. It also offers translation support with WPML, making it easy to use in multilingual stores. The plugin allows you to disable discounts per product when necessary and apply specific sale and regular prices for each role.

Configuration is simple and intuitive: from the admin panel, you can manage all roles, assign prices per product, or apply global rules that affect the entire store. This saves hours of manual work, especially in large catalogs, and ensures that each customer always sees the correct price according to their profile.

This plugin is the perfect solution for wholesale stores, B2B businesses, membership sites, and any e-commerce looking to customize its pricing strategy and improve the shopping experience for its customers.