WooCommerce Redirect To Page or URL on Add To Cart is a WordPress plugin specifically designed for WooCommerce stores that need precise control over what happens when a customer clicks the "Add to Cart" button. Instead of following the traditional flow that forces the user to navigate from the product page to the cart and then to checkout, this extension allows you to redirect the customer directly to the page you decide: the cart, the checkout, a custom landing page, or any internal or external URL.
The plugin is aimed at online store owners looking to reduce friction in the purchasing process and decrease cart abandonment. It is also ideal for businesses managing multiple stores, affiliates who want to send traffic to external sites, or merchants that need the customer to complete a form or read terms and conditions before or after adding a product to the cart.
Among its main features, it stands out that you can configure the redirect globally for all products or individually for each product, allowing you to override the global configuration when necessary. You can choose whether the product is actually added to the cart or if the addition is skipped (useful when redirecting to an external URL), as well as hide the "product added to cart" confirmation message when redirecting directly to checkout for an immediate purchase.
It also allows you to customize the "Add to Cart" button label both on archive pages and on individual product pages, regardless of whether the redirect is enabled or not. The plugin works correctly with WooCommerce's AJAX button settings in archives and with the redirect to cart after successful addition.
It is compatible with WooCommerce Blocks, block themes, WordPress Multisite, and Dokan, the popular multi-vendor marketplace plugin based on WooCommerce. This makes it a flexible and robust solution for stores of any size, from small shops to complex marketplaces with multiple vendors.
With simple configuration and clear documentation, this plugin allows you to optimize your customers' shopping journey, reduce unnecessary steps, and increase your online store's conversion rate.