Thrive Leads

Thrive Leads is a powerful lead generation and email list building plugin for WordPress, developed by Thrive Themes, a team obsessed with conversion optimization. It is designed for digital marketers, bloggers, agencies, and online business owners who need to aggressively and data-drivenly grow their subscriber list.

The plugin offers a wide variety of lead capture form types, including pop-up lightboxes, sticky ribbons, slide-ins, in-content forms, screen fillers, widgets, and two-step forms. All of them can be customized using a drag-and-drop visual editor inherited from Thrive Architect, which allows you to modify colors, typography, images, and elements without writing a single line of code.

One of its most notable features is the built-in A/B testing engine, which allows you to run multiple form variations in parallel, split traffic, monitor conversion rates, and automatically pause losing variants to display the winner. Additionally, it includes advanced targeting options to show specific offers based on posts, categories, tags, user behavior, time on page, scroll percentage, and even exit intent on both desktop and mobile devices.

Thrive Leads also offers SmartLinks to avoid showing forms to subscribers who have already registered, and SmartExit+ to detect abandonment intent. The dashboard provides detailed reports with impressions, conversions, and conversion rates per form, group, and variation, with charts and CSV export. The plugin integrates with approximately 45 email marketing and CRM services, as well as Zapier and generic webhooks.

With over 300 pre-designed templates and the ability to automatically deliver lead magnets after registration, Thrive Leads positions itself as a complete solution for those looking to maximize the growth of their email list and optimize every conversion point on their website.