Templatera is an official add-on developed by the same team as WPBakery Page Builder, designed to take template management to the next level within WordPress. It is intended for web designers, agencies, content teams, and online store administrators who work with WPBakery Page Builder and need a centralized system to create, organize, and reuse templates, sections, and content blocks without having to rebuild each page from scratch.
The tool introduces a new content element called Templatera that automatically appears in the visual builder's element menu. This element allows you to insert predefined templates as independent blocks on any page. The big advantage is that when you modify an original template, all Templatera blocks that use it on the site are automatically updated instantly. This eliminates the need to edit each page individually when you change data such as a phone number, an address, or a benefits block.
Key features include the creation of a new content type vc_template that allows you to add, edit, and delete templates from the native WordPress interface, without needing to learn a new tool. It also includes automatic migration of existing WPBakery Page Builder templates when activating the plugin, so no additional configuration is required. Access control by user roles and content types allows you to restrict which templates are available for each profile or page type, which is especially useful in teams where multiple people edit the site.
Another notable feature is the import and export of templates in XML format, making it easy to transfer designs between different websites with just a few clicks. You can also export individual templates when you only need to move a specific piece. This is very practical for agencies managing multiple projects who want to maintain a library of reusable sections.
In summary, Templatera turns template management into an agile and organized process. It helps maintain a consistent visual identity across the site, reduce repetitive work, and speed up the publication of new pages. It is the ideal solution for those looking to standardize their workflows with WPBakery Page Builder and maintain full control over the design of their projects.