Splash Popup for WooCommerce is an official WooCommerce extension developed by Kestrel that allows you to display high-impact modal popups right when a visitor enters your online store. It is designed for stores that already receive traffic and need to communicate important messages at the exact right moment, without redesigning the entire website or interrupting the shopping experience.
The extension lets you use any WordPress page as popup content, meaning you can reuse designs, forms, shortcodes, and multimedia elements you already have. This speeds up setup and maintains full visual consistency with your brand. The popup appears on the first page each customer visits, ensuring maximum visibility without interfering with navigation.
One of its great advantages is user-type segmentation. You can show different messages to unregistered visitors, logged-in users, and customers who have already made a purchase. Thus, new visitors receive a welcome with your value proposition or an offer to subscribe to the newsletter, registered users see news or account benefits, and repeat customers receive exclusive discounts or repurchase reminders that encourage loyalty.
Frequency control is another highlight: when the user closes the popup, a cookie is set that hides it for the period you define (30 days by default). This prevents the message from becoming a nuisance and maintains a smooth, non-intrusive browsing experience. You can also force the popup to display for testing or design purposes.
Among the most popular use cases are: announcing flash sales and seasonal discounts, capturing subscribers for your email list, promoting new products or collections, informing about shipping, policies, or schedule changes, encouraging account creation, and rewarding loyal customers. The popup is fully responsive and adapts correctly to mobile and tablet devices.
Configuration is done from WooCommerce > Settings > Splash Popup, where you select content for each user type and define the cookie duration. It is a simple, lightweight, and effective solution for stores looking to increase conversions and communicate key messages without complex tools or additional costs.