Points and Rewards for WooCommerce is an extension designed specifically for online stores built with WordPress and WooCommerce that allows you to create and manage a complete points system redeemable for discounts. Its main objective is to build customer loyalty and increase the value of each buyer through clear, visible, and automatic rewards integrated directly into the purchasing process.
The plugin allows you to award points to customers for various key actions: making purchases, registering at the store, leaving product reviews, referring other users, and sharing content on social media. Accumulated points can then be redeemed as discounts in the cart or during the checkout process, which encourages repeat purchases and strengthens the relationship between the brand and its customers.
Among its most notable features are flexible rules for earning and redeeming points, which the administrator can configure according to the specific needs of their business. It is possible to set how many points are awarded per monetary unit spent, define bonuses for registration, first purchase, product reviews, or even for the user's birthday. It also allows you to manually adjust any customer's points from the admin panel, as well as import and export point balances via CSV files.
The plugin includes automatic email notifications that inform customers when their points are updated, and offers the possibility of automatically returning points when an order is canceled or refunded. Additionally, it integrates with Klaviyo to enhance email marketing campaigns based on each customer's points behavior.
The display of points can be fully customized: customers can view their balance and points history from their My Account page, and the administrator can control which messages and labels are shown on product, cart, and checkout pages. It is also possible to control point accumulation at the individual product level, allowing you to offer special rewards for specific products.
This plugin is designed for WooCommerce stores looking to implement a solid loyalty program without relying solely on one-off coupons or aggressive discounts. It is especially useful for ecommerce with recurring orders that want to increase customer retention, improve conversion rates, and increase customer lifetime value through a transparent and automated rewards system.