Once – Clean & Elegant WordPress Blog Theme

Once is a modern, clean, and elegant WordPress theme, specifically designed for content-based blogs and digital magazines. It is intended for content creators, writers, journalists, and editors looking for a simple yet professional platform to publish articles, with a minimalist aesthetic and careful typography that puts the focus on reading.

It includes six beautifully designed demos within a single theme. Thanks to its distinctive feature, the Demo Switcher, you can apply a new demo at any time without affecting your existing content. If you get bored with one of the demos, simply apply another and get a completely different look for your blog or magazine. Additionally, one-click demo import allows you to start from scratch with sample content when launching a new blog.

The theme is fully configured from the native WordPress customizer with instant live preview: all changes are seen immediately, without outdated option pages or manual reloads. It features more than 400 customization options including smart colors (if you select a dark background in the header or footer, texts and links automatically change to white), more than 800 Google fonts, and multiple header types for pages and posts.

For your homepage and archives, choose between grid, list, full, timeline, or masonry layouts. The featured posts section supports different sources: you can filter by category or tag and sort by date, number of views, or even a specific publication period.

• Smart dropdown menu with unlimited levels, touch support, and a mega menu of recent posts with thumbnails.
• Smart sticky navigation and sticky sidebar that don't flicker on mobile or tablets.
• Numbered pagination, "load more" button, and infinite scroll via the REST API to retain readers.
• Compatibility with guest authors and multiple authorship through the Co-Authors Plus plugin.
• Live search results with keyboard navigation.
• Contributors page, related posts, and automatically calculated reading time.
• AMP, RTL, WPML, and Polylang compatibility, and translation-ready with .pot file.
• Advertising and banner spaces with built-in AdSense support.
• Built-in styles for SEO by Yoast (breadcrumbs), Google structured data, and WordPress galleries.
• Optimized CSS without third-party dependencies and code developed following WordPress standards.

Once works with the official AMP, Yoast SEO, Co-Authors Plus, Post Views Counter, WPML, and Polylang plugins, and is compatible with major page builders like Elementor. It includes numerous filters and actions for developers to customize the theme from a child theme without losing updates. Its ultra-responsive and Retina-ready design, along with optimized image sizes, ensures fast loading and a good position in search results.