MainWP Matomo (Piwik) Extension

The MainWP Matomo (Piwik) Extension is an official MainWP add-on that allows administrators, agencies, and web developers to view Matomo analytics data (formerly known as Piwik) from all their child sites directly from the MainWP central dashboard. Designed for those managing multiple WordPress sites, this extension eliminates the need to switch between different analytics platforms, centralizing all traffic and visitor behavior information in a single control panel.

Matomo is an open-source web analytics platform that stands out for its strong commitment to user privacy and data ownership. Unlike solutions such as Google Analytics, Matomo allows all visitor data to remain under your full control, making it an ideal choice for projects that require strict compliance with privacy regulations like GDPR.

With this extension, you can monitor essential metrics such as visits, page views, bounce rate, average time on site, search keywords, and user interactions, all presented through clear charts and customizable widgets. The analytics widget on the MainWP summary page offers a quick view of each child site, while the detailed widget for each site provides deeper insights to optimize performance and user experience.

Setup is quick and easy: you only need to link your Matomo account (whether self-hosted or cloud) by providing the Matomo dashboard URL and the authentication token. Additionally, the extension allows you to adjust the data refresh frequency and customize the widget layout in a two or three-column format to suit your preferences.

One of the great advantages of this extension is its ability to integrate statistics directly into your reports and client communications. By sharing this data in reports, you demonstrate the value of your work and keep your clients informed about the performance of their websites. The extension connects exclusively to a Matomo dashboard (On-Premise or Cloud) via the Matomo API, and does not interfere with your sites' performance, acting as a lightweight reporting and monitoring layer.

If you manage an agency, work as a freelance developer, or manage multiple web projects, the MainWP Matomo (Piwik) Extension is the perfect solution to centralize your analytics, make data-driven decisions, and offer a more professional and transparent service to your clients.