Mailster – Email Newsletter Plugin for WordPress

Mailster is a complete, self-hosted email marketing plugin for WordPress that lets you create, send, and track newsletter campaigns directly from your admin dashboard. Unlike subscription-based email marketing services, Mailster stores all your subscribers, campaigns, and statistics on your own WordPress installation, giving you full control over your data without recurring costs based on subscriber count.

Designed for website owners, bloggers, small businesses, and online stores that want to manage their email communication independently, Mailster offers an intuitive drag-and-drop editor that allows you to create visually appealing campaigns without any coding knowledge. The editor includes content blocks such as text, images, buttons, columns, and product modules, with support for unlimited color variations, automatic CSS styles, and preview on different devices.

The plugin includes a powerful subscriber management system with unlimited signup forms, support for single or double opt-in, list import and export, and advanced segmentation using custom fields and conditions. You can organize your contacts into specific lists and send targeted campaigns to specific groups based on their behavior or preferences.

Mailster stands out for its automation capabilities with six types of autoresponders, including welcome emails, follow-ups, campaigns triggered by user actions, and automatic sending of your latest blog posts. It also allows you to schedule campaigns for optimal dates and times, and use dynamic and custom tags to personalize the content of each message.

Analytics and tracking features are comprehensive: real-time tracking of opens, clicks, unsubscribes, and bounces, as well as geographic information by country and city. The plugin supports sending via SMTP and external delivery services, automatic bounce management, and compatibility with popular form and popup plugins to extend its functionality. With multilingual support via WPML and Polylang, Mailster positions itself as a complete and professional solution to take your email marketing to the next level without relying on external platforms.