The Gravity Forms Zapier Add-On is the official extension that connects your Gravity Forms forms with Zapier, the leading automation platform that integrates more than 8,000 applications. This add-on acts as a bridge between WordPress and your work tool ecosystem, allowing each form submission to trigger automatic workflows without writing a single line of code.
It is designed for agencies, developers, and marketing teams that manage critical forms such as lead capture, internal orders, bookings, event registration, or sales support. If your data should not stay in WordPress but flow to CRMs, spreadsheets, project management tools, or email marketing platforms, this add-on is the ideal solution.
How it works is simple: after installing and activating the add-on, an API key is generated from the Gravity Forms REST settings that allows you to authenticate your site in Zapier. From there, you can create Zaps where the trigger is a new form submission and the action can be practically anything: create a ticket in Zendesk, register an attendee in Zoom, add a row in Google Sheets, create a task in Asana or Notion, send a lead to Pipedrive or Salesforce, or notify your team via Slack.
Its most notable features include field mapping between the form and the destination application, conditional logic to filter which submissions trigger each automation, support for multiple feeds per form, and the ability to configure different integrations for different forms. The entire process is managed from the WordPress dashboard, without the need for advanced technical knowledge.
The add-on also offers real-time monitoring of your Zaps' executions, making it easy to detect and resolve errors without leaving your admin panel. This makes the Gravity Forms Zapier Add-On an essential tool for any project looking to eliminate manual data entry and optimize daily workflows.