Gravity Forms Mailchimp Add-On

The Gravity Forms Mailchimp Add-On is the official Gravity Forms extension that connects your WordPress forms directly to your Mailchimp account. Developed by the Gravity Forms team, this add-on completely eliminates the need to manually export contact lists or copy data between platforms: every form submission is automatically synced to your Mailchimp audience, ready to be used in your email marketing campaigns.

This add-on is designed for businesses, agencies, and content creators who generate leads from WordPress and want each subscriber to arrive in an organized and actionable way to their email marketing platform. Whether you have a newsletter form, a user registration form, a payment form, or a contact form, you can connect any of them to Mailchimp and fully automate the subscriber acquisition flow.

Its most notable features include:

• Automatic subscriber sync: each form submission adds the contact to the Mailchimp audience you choose, without intermediate steps.
• Advanced segmentation with tags: apply dynamic tags to subscribers based on how they complete the form, allowing you to segment your list and send personalized campaigns.
• Custom field mapping: transfer any data captured in your form to Mailchimp custom fields, including name, address, phone, and more.
• Double opt-in: enable email confirmation to ensure only legitimate and engaged subscribers are added to your list.
• Conditional logic: define rules to control when each feed runs, for example, only adding to Mailchimp if the user checks the subscription box.
• Multiple audiences: create multiple feeds and direct subscribers to different audiences based on how they interact with the form.
• GDPR compliance: use conditional logic and the consent field to keep your forms aligned with data protection regulations.

Setup is simple and requires no advanced technical knowledge: install the add-on from the Gravity Forms panel, connect it to your Mailchimp account via OAuth authorization, and create a feed for each form you want to integrate. From the visual form editor, you can map fields, configure tags, and define conditions in minutes.

If you are looking for a reliable and official solution to combine the power of Gravity Forms with the versatility of Mailchimp, this add-on is the natural choice. Automate your lead capture, keep your lists organized, and spend more time creating campaigns that truly convert.