Gravity Forms EmailOctopus Add-On

The Gravity Forms EmailOctopus Add-On is the official extension that connects your WordPress site's forms with the EmailOctopus email marketing platform. Developed by the Gravity Forms team, this add-on completely eliminates manual data transfer: every time a visitor submits a form, their data is automatically added to the EmailOctopus list you choose, ready for your next campaigns.

This add-on is designed for creators, small businesses, communities, and niche projects that use Gravity Forms to capture leads, manage newsletters, register webinars, or collect customer feedback. If you already use EmailOctopus for its free plan of 2,500 subscribers and 10,000 monthly emails, this integration lets you make the most of that capacity without technical friction.

Setup is simple: after registering your EmailOctopus API key, you create a feed from the settings panel of any form and define which list will receive subscribers. Field mapping lets you send name, email, and any other form data directly to EmailOctopus custom fields, ensuring the information arrives perfectly organized.

Its most notable features include:

• Automatic list integration: subscribers are added to the EmailOctopus list you configure instantly upon form submission.
• Field mapping: assign each Gravity Forms field to the corresponding field in EmailOctopus for accurate data transfer.
• Conditional logic: control when a subscriber is sent to EmailOctopus, for example, only if they checked the consent box or meet certain criteria.
• Segmentation at signup: direct contacts to different lists based on their responses, keeping your lists clean and well-segmented.
• Custom field support: send additional form data to EmailOctopus custom fields.
• Double opt-in: configure whether subscribers should receive a confirmation email before being permanently added.
• Multiple lists: add contacts to multiple EmailOctopus lists from a single form.
• Error management: receive notifications if any subscription attempt fails, so you never lose a lead.

Once subscribers are in EmailOctopus, you can activate automations, send campaigns with customizable templates, and analyze performance with advanced metrics for opens, clicks, and unsubscribes. The entire flow, from form to campaign, is unified in a single tool.

If you're looking for a reliable, hassle-free solution to grow your email list from WordPress, the Gravity Forms EmailOctopus Add-On is the piece that connects both worlds elegantly and efficiently.