The Gravity Forms Coupons Add-On is the official Gravity Forms extension that allows you to add discount coupons to any payment form created with this WordPress form builder. It is designed for those who manage payments, bookings, registrations, or donations through forms and need to apply promotions in a controlled way, without relying on a full online store.
With this add-on, you can create coupon codes that are applied directly to the price fields of your forms. The user enters the code in a dedicated field and the discount is calculated automatically before processing the payment. It is especially useful for academies offering promotional tuition prices, service businesses managing bookings with special rates, event organizers launching early-bird prices or group discounts, and membership projects that want to reward recurring customers with exclusive codes.
Among its main features are the ability to configure fixed amount or percentage discounts, set start and expiration dates for each coupon, limit the number of uses to create urgency, and control whether coupons can be combined with each other. You can also restrict each coupon to a specific form or allow it to work on all forms that include the coupon field, giving you total control over each promotional campaign.
Management is done entirely from the Gravity Forms admin panel, without leaving WordPress. Each coupon is configured through a feed with clear parameters: name, code, discount type and amount, validity, and usage limits. The add-on integrates naturally with Gravity Forms payment add-ons like Stripe, PayPal, and Square, automatically adjusting the total before the transaction is processed.
If your business relies on forms to generate revenue and you need to launch promotions without losing control of your margins, this add-on lets you automate the entire discount process, eliminate manual errors, and maintain consistency between what you offer in your campaigns and what you ultimately charge.