Gravity Forms CleverReach Add-On

The Gravity Forms CleverReach Add-On is the official extension that directly connects Gravity Forms forms with the CleverReach email marketing platform. Developed by the Gravity Forms team, this add-on completely eliminates the need to manually export data, clean files, or import contacts repeatedly. Every form submission automatically becomes a subscriber ready for your campaigns, with the segmentation and organization you define right from the form editor.

This add-on is designed for businesses, agencies, and marketing teams that use WordPress as their central lead capture point and rely on email to nurture contacts, launch segmented campaigns, and keep lists updated in real time. If you manage multiple forms for different purposes—newsletters, content downloads, event registrations, or information requests—this integration lets you assign each form to a specific list or group within CleverReach without touching a single line of code.

Key features include custom field mapping, which allows you to transfer any data collected in the form (name, last name, interests, job title, etc.) as a custom field in CleverReach for better audience segmentation. It also includes support for double opt-in, an essential feature to ensure GDPR compliance, as subscribers are only added to the list after confirming their subscription via a verification email. Additionally, it leverages Gravity Forms' conditional logic to control when and how each submission is processed: you can create separate feeds that send subscribers to different lists based on their responses, or require a consent field to be checked before the contact is registered.

Configuration is done entirely within the Gravity Forms environment, without leaving the form builder. Simply install the add-on, connect your CleverReach account using the provided credentials, and create a feed per form to set up field mapping and desired conditions. The result is a stable and consistent workflow: each form feeds the correct list, data arrives structured, and campaigns accurately reflect what happens on your website.

With this integration, your marketing team gains autonomy and drastically reduces the margin for human error. Subscribers sync instantly, lists stay clean and up to date, and you can spend more time designing effective campaigns instead of managing manual processes. If your site relies on Gravity Forms to capture leads and CleverReach to communicate with them, this add-on is the bridge that keeps everything connected smoothly and organized.