Give ActiveCampaign Addon is an official extension for WordPress that connects GiveWP donation forms with ActiveCampaign, one of the most powerful email marketing, automation, and CRM platforms on the market. It is specifically designed for non-profit organizations, foundations, and fundraising teams that want to turn every donation into a real opportunity to build relationships with their donors.
The integration works without the need for code or additional development. Once the addon is activated, every donor who checks the subscription box on the donation form is automatically added to the ActiveCampaign lists and tags you configure. This allows you to segment contacts by donation type, amount contributed, or any other criteria you define, directly feeding ActiveCampaign's powerful automation engine to send personalized campaigns, thank-you emails, recurring donation reminders, and much more.
Its standout features include the ability to customize the opt-in checkbox text to match your cause's identity, as well as configure whether the box appears checked or unchecked by default—something especially useful for complying with consent regulations in different countries. You can also assign lists and tags globally for all your forms, or customize them individually on each donation form based on campaign type or contribution amount.
The addon records each donor's opt-in status in the database, visible on the donation details screen, and provides a useful email tag for both administrators and donors indicating their subscription status. All this with a modern and attractive opt-in experience that encourages more donors to join your contact list.
If you use GiveWP as your donation system and ActiveCampaign as your CRM or donor marketing tool, this addon is the piece that seamlessly and frictionlessly connects both worlds, allowing you to build stronger relationships with your donors and stay connected long after they make their contribution.