Active Analytics WordPress Plugin

Active Analytics is a web analytics plugin designed specifically for WordPress, developed by getButterfly. It presents itself as a lightweight and privacy-friendly alternative to complex solutions like Google Analytics, aimed at website owners, online stores, and agencies that need clear and actionable metrics without a steep learning curve.

The plugin integrates directly into the WordPress admin panel and offers a dashboard with intuitive charts showing unique visitors, page views, sessions, and real-time activity. It includes a summary widget on the dashboard, referrer tracking, analysis of most visited content, statistics by content type (posts, pages, media, and products), and tracking of internal searches made through WordPress search blocks.

One of its most notable features is its focus on privacy: it does not use cookies or sessions, using the browser's localStorage API for tracking, which eliminates the need to display cookie consent banners and complies with regulations such as GDPR, CCPA, and PECR. Data is stored locally in the site's own database, giving the owner full control and sovereignty over their information.

The tracking script is asynchronous and extremely lightweight (less than 1 KB), ensuring it does not affect site loading speed. Additionally, it is resistant to ad blockers, filters bots and automatic crawlers to provide clean data from real visitors, and does not conflict with caching plugins or Cloudflare.

Active Analytics also includes custom event tracking, merging user journeys to understand how visitors navigate, configurable data retention options (from 1 month to 2 years), and the ability to exclude logged-in users from tracking. Its installation is one-click and does not require complex manual configuration, making it an ideal choice for both beginners and professionals looking for essential metrics without complications.

• Intuitive dashboard with real-time metrics directly in WordPress
• Cookie-free tracking, complying with GDPR, CCPA, and PECR without consent banners
• Ultra-light script under 1 KB that does not affect site performance
• Data stored locally with full control and sovereignty over information
• Custom event tracking, internal searches, and user journeys
• Bot filtering and resistance to ad blockers for more accurate data